Research Results

Focus Group Takeaways:

  • Social media for local business downplayed

  • Website usability along with Google search results and positive reviews emphasized.


Survey Takeaways:

  • 58% of participants said they were likely to purchase a local product based on promotions and advertisements.

  • ⅔ of respondents were likely to complete research before making a purchase.

  • 61.7% would consider themselves at least somewhat loyal to local brands.