The Great Bread Company must increase brand exposure, brand recognition, and consistent customer loyalty in order to capture a larger portion of the specialty bread consumer market (both new and returning customers) in the Midwest.
Do consumers use online research as a primary purchase deciding factor when buying local?
Do local businesses see an actual increase in revenue from brand exposure via social media?
What benefits do local businesses see in having an active and robust online presence?
How important is brand loyalty in the specialty foods market?